What women want the global marketplace turns female-friendly
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new real...
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
c2010.
|
| Edition: | 1st Simon & Schuster hardcover ed. |
| Subjects: | |
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|---|---|---|---|
| 001 | ocn464593153 | ||
| 003 | OCoLC | ||
| 005 | 20120430160900.0 | ||
| 008 | 100524s2010 nyu b 001 0 eng | ||
| 010 | |a 2010020462 | ||
| 020 | |a 9781416569954 | ||
| 020 | |a 1416569952 | ||
| 035 | |a (OCoLC)464593153 |z (OCoLC)500816822 | ||
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| 050 | 0 | 0 | |a HQ1421 |b .U53 2010 |
| 082 | 0 | 0 | |a 658.8/343082 |2 22 |
| 100 | 1 | |a Underhill, Paco. | |
| 245 | 1 | 0 | |a What women want : |b the global marketplace turns female-friendly / |c Paco Underhill. |
| 250 | |a 1st Simon & Schuster hardcover ed. | ||
| 260 | |a New York : |b Simon & Schuster, |c c2010. | ||
| 300 | |a 214 p. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. [205-206] and index. | ||
| 520 | |a The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence.--From publisher description. | ||
| 505 | 0 | |a Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall. | |
| 650 | 0 | |a Women |z United States |x Attitudes. | |
| 650 | 0 | |a Women |z United States |x Social conditions |y 21st century. | |
| 650 | 0 | |a Women |z United States |x Economic conditions |y 21st century. | |
| 650 | 0 | |a Social influence. | |
| 690 | 0 | |a Seibel, Sophie Stein tribute. | |
| 938 | |a Baker and Taylor |b BTCP |n BK0008725516 | ||
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| 949 | |a schlow |b SANON |c 658.8343 UND |d i |e 39635102688957 |f 448974 |g ddc |j 07/27/2010 | ||
| 999 | |a 308329 | ||
