What women want the global marketplace turns female-friendly
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody a...
| Main Author: | Underhill, Paco. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
c2010.
|
| Edition: | 1st Simon & Schuster hardcover ed. |
| Subjects: |
Table of Contents:
- Housequake
- Don't phunk with my hearth
- Let us spray
- Nice work if you can get it
- We can work it out
- To love, honor, and maintain
- Should I stay or should I go?
- The female, unplugged
- Women and sin
- The empress's new clothes
- C'mon a my mall
- Higher ground
- Drugstores
- See me, touch me, feel me, heal me
- Almost cut my hair
- Off the wall.