What women want the global marketplace turns female-friendly

The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new real...

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Bibliographic Details
Main Author: Underhill, Paco
Format: Books Print Book
Language:English
Published: New York : Simon & Schuster, c2010.
Edition:1st Simon & Schuster hardcover ed.
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Table of Contents:
  • Housequake
  • Don't phunk with my hearth
  • Let us spray
  • Nice work if you can get it
  • We can work it out
  • To love, honor, and maintain
  • Should I stay or should I go?
  • The female, unplugged
  • Women and sin
  • The empress's new clothes
  • C'mon a my mall
  • Higher ground
  • Drugstores
  • See me, touch me, feel me, heal me
  • Almost cut my hair
  • Off the wall.