A quick start guide to mobile marketing how to create a dynamic campaign and improve your competitive advantage

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Bibliographic Details
Main Author: Richardson, Neil, 1963-
Format: Books Print Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2010.
Series:New tools for business
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Description
Physical Description:xi, 170 p. : ill. ; 20 cm.
Bibliography:Includes bibliographical references.
ISBN:9780749460983
0749460989
9780749460990
0749460997
Author Notes:Neil Richardson is an experienced Senior Lecturer in Marketing at Leeds Business School and is an authority in sustainable marketing. He has a wealth of private-sector experience. He is also the co-author of Develop Your Marketing Skills, Develop Your PR Skills and A Quick Start Guide to Social Media Marketing (all published by Kogan Page).