A quick start guide to mobile marketing how to create a dynamic campaign and improve your competitive advantage

Main Author:	Richardson, Neil, 1963-
Format:	Books Print Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2010.
Series:	New tools for business
Subjects:	Seibel, Sophie Stein tribute Telemarketing. Cell phone advertising. Strategic planning. Wireless communication systems.

Physical Description:	xi, 170 p. : ill. ; 20 cm.
Bibliography:	Includes bibliographical references.
ISBN:	9780749460983 0749460989 9780749460990 0749460997
Author Notes:	Neil Richardson is an experienced Senior Lecturer in Marketing at Leeds Business School and is an authority in sustainable marketing. He has a wealth of private-sector experience. He is also the co-author of Develop Your Marketing Skills, Develop Your PR Skills and A Quick Start Guide to Social Media Marketing (all published by Kogan Page).