A quick start guide to mobile marketing how to create a dynamic campaign and improve your competitive advantage
Main Author: | Richardson, Neil, 1963- |
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Format: | Books Print Book |
Language: | English |
Published: |
London ; Philadelphia :
Kogan Page,
2010.
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Series: |
New tools for business
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Subjects: |
Table of Contents:
- Reflect on : the more things change the more things stay the same
- Enable change
- Actively communicate
- Consider your situation
- Consider your situation (II)
- Harvest knowledge
- Nurture growth
- Embrace co-ordination
- Where do you stand?
- Where do you stand (II)?.