A quick start guide to mobile marketing how to create a dynamic campaign and improve your competitive advantage

Main Author: Richardson, Neil, 1963-
Format: Books Print Book
Language: English
Published: London ; Philadelphia : Kogan Page, 2010.
Series: New tools for business
Subjects:
Table of Contents:
  • Reflect on : the more things change the more things stay the same
  • Enable change
  • Actively communicate
  • Consider your situation
  • Consider your situation (II)
  • Harvest knowledge
  • Nurture growth
  • Embrace co-ordination
  • Where do you stand?
  • Where do you stand (II)?.