A quick start guide to mobile marketing how to create a dynamic campaign and improve your competitive advantage

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Bibliographic Details
Main Author:	Richardson, Neil, 1963-
Format:	Books Print Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2010.
Series:	New tools for business
Subjects:	Telemarketing. Cell phone advertising. Strategic planning. Wireless communication systems.
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001	ocn555673465
003	OCoLC
005	20101109125900.0
008	100521s2010 enka b 000 0 eng
010			\|a 2010021075
020			\|a 9780749460983
020			\|a 0749460989
020			\|a 9780749460990
020			\|a 0749460997
035			\|a (OCoLC)555673465
040			\|a DLC \|c DLC \|d YDX \|d BTCTA \|d YDXCP \|d CDX \|d PCB
049			\|a PCB1
050	0	0	\|a HF5415.1265 \|b .R53 2010
082	0	0	\|a 658.8/72 \|2 22
100	1		\|a Richardson, Neil, \|d 1963-
245	1	2	\|a A quick start guide to mobile marketing : \|b how to create a dynamic campaign and improve your competitive advantage / \|c Neil Richardson.
260			\|a London ; \|a Philadelphia : \|b Kogan Page, \|c 2010.
300			\|a xi, 170 p. : \|b ill. ; \|c 20 cm.
490	0		\|a New tools for business
504			\|a Includes bibliographical references.
505	0		\|a Reflect on : the more things change the more things stay the same -- Enable change -- Actively communicate -- Consider your situation -- Consider your situation (II) -- Harvest knowledge -- Nurture growth -- Embrace co-ordination -- Where do you stand? -- Where do you stand (II)?.
650		0	\|a Telemarketing.
650		0	\|a Cell phone advertising.
650		0	\|a Strategic planning.
650		0	\|a Wireless communication systems.
690		0	\|a Seibel, Sophie Stein tribute
938			\|a Baker and Taylor \|b BTCP \|n BK0008837456
938			\|a YBP Library Services \|b YANK \|n 3334190
938			\|a Coutts Information Services \|b COUT \|n 12277089
994			\|a C0 \|b PCB
949			\|a schlow \|b SANON \|c 658.872 RIC \|d i \|e 39635102742341 \|f 451397 \|g ddc \|j 08/27/2010
999			\|a 309911