Donor-centered fundraising how to hold on to your donors and raise much more money

Main Author: Burk, Penelope.
Format: Books Print Book
Language: English
Published: Chicago : Cygnus Applied Research, 2006, c2003.
Subjects:
Table of Contents:
  • Pt. I. Donor-centered fundraising
  • 1. Defining a new fundraising standard
  • 2. Looking for something and finding something more
  • 3. Donors are people
  • 4. Three simple steps to raising more money
  • 5. Saying thank you
  • 6. Saying thank you the donor-centered way
  • 7. Test everything
  • 8. All that donors want
  • 9. How to communicate with your donors
  • 10. Donor-centered recognition
  • Pt. II. Making donor-centered fundraising work
  • 11. Trapped!
  • 12. Coming clean on cost
  • 13. Managing a donor-centered organization
  • 14. The professional fundraiser in a donor-centered environment
  • 15. Becoming donor-centered
  • 16. Donor-centered fundraising policy
  • 17. Living the definition of donor-centered fundraising.