Donor-centered fundraising how to hold on to your donors and raise much more money

"Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the bo...

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Bibliographic Details

Main Author:	Burk, Penelope
Format:	Books Print Book
Language:	English
Published:	Chicago, IL : Cygnus Applied Research, [2018]
Edition:	Second Edition.
Subjects:	Fund raising > Handbooks, manuals, etc. Handbooks and manuals.
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