Donor-centered fundraising how to hold on to your donors and raise much more money
"Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical e...
| Main Author: | Burk, Penelope. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Chicago, IL :
Cygnus Applied Research,
[2018]
|
| Edition: | Second Edition. |
| Subjects: |
Table of Contents:
- pt. I. Donor-centered fundraising
- The more things change, the more they stay the same
- Looking for something and finding something more
- Donors are people
- Saying thank you
- Donor-centered thank you letters
- I wanted to call you myself
- Test everything
- Seeing is believing
- Communication is the ask
- Donor-centered recognition
- pt. II. Where donors are taking their philanthropy
- Planning for your donor-centered future!
- Donor-centered fundraising programs
- Investment, not expense
- Leading the transition to donor-centered fundraising.