Donor-centered fundraising how to hold on to your donors and raise much more money
"Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the bo...
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Chicago, IL :
Cygnus Applied Research,
[2018]
|
| Edition: | Second Edition. |
| Subjects: | |
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| LEADER | 00000nam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | on1091904576 | ||
| 003 | OCoLC | ||
| 005 | 20200113084700.0 | ||
| 008 | 190408s2018 ilu bf 001 0 eng d | ||
| 020 | |a 9780968797853 |q (pbk.) | ||
| 020 | |a 0968797857 |q (pbk.) | ||
| 035 | |a (OCoLC)1091904576 | ||
| 040 | |a XZH |b eng |e rda |c XZH |d PCB | ||
| 050 | 1 | 4 | |a HV41.2 |b .B875 2018 |
| 082 | 0 | 4 | |a 658.15224 BUR |
| 100 | 1 | |a Burk, Penelope. | |
| 245 | 1 | 0 | |a Donor-centered fundraising : |b how to hold on to your donors and raise much more money / |c Penelope Burk. |
| 250 | |a Second Edition. | ||
| 264 | 1 | |a Chicago, IL : |b Cygnus Applied Research, |c [2018] | |
| 264 | 4 | |c Ã2018 | |
| 300 | |a 329 pages ; |c 23 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. I. Donor-centered fundraising -- The more things change, the more they stay the same -- Looking for something and finding something more -- Donors are people --Saying thank you -- Donor-centered thank you letters -- I wanted to call you myself -- Test everything -- Seeing is believing -- Communication is the ask -- Donor-centered recognition -- pt. II. Where donors are taking their philanthropy -- Planning for your donor-centered future! -- Donor-centered fundraising programs -- Investment, not expense -- Leading the transition to donor-centered fundraising. | |
| 520 | |a "Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the book explores the pitfalls of the fundraising industry's traditional approaches to donor communication and recognition and clarifies what donors want but seldom get from the charities they support."--Publisher description. | ||
| 650 | 0 | |a Fund raising |v Handbooks, manuals, etc. | |
| 655 | 7 | |a Handbooks and manuals. |2 lcgft | |
| 994 | |a C0 |b PCB | ||
| 949 | |a CCL |b CadRPro |c 658.1522 Bu |d i |e 39241503565314 |f 677572 |g ddc |j 01/16/2020 | ||
| 999 | |a 438776 | ||
