Donor-centered fundraising how to hold on to your donors and raise much more money
"Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the bo...
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
Chicago, IL :
Cygnus Applied Research,
[2018]
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| Edition: | Second Edition. |
| Subjects: | |
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| Summary: | "Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the book explores the pitfalls of the fundraising industry's traditional approaches to donor communication and recognition and clarifies what donors want but seldom get from the charities they support."--Publisher description. |
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| Physical Description: | 329 pages ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780968797853 0968797857 |
