Renegades write the rules how the Digital Royalty use social media to innovate
Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be a...
| Main Author: | Martin, Amy Jo, 1979- |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
c2012.
|
| Edition: | 1st ed. |
| Subjects: |
| Summary: |
Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines. |
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| Physical Description: |
x, 207 p. : ill. ; 24 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781118340516 (hbk.) 1118340515 (hbk.) |
| Author Notes: |
Amy Jo Martin is founder of the social media consultancy Digital Royalty and Digital Royalty University. She's the former director of digital media and research for the NBA's Phoenix Suns. She pioneered how professional sports integrate social media and planned the first-ever professional sports Tweet Up with Shaquille O'Neal. Martin was named one of Forbes ' Best-Branded Women on Twitter with nearly 1.2 million devoted followers (@AmyJoMartin). She is a regular contributor to the Harvard Business Review , and you can visit her Web site at www.amyjomartin.com. |