Renegades write the rules how the Digital Royalty use social media to innovate

Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be advent...

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Bibliographic Details

Main Author:	Martin, Amy Jo, 1979-
Format:	Books Print Book
Language:	English
Published:	San Francisco, CA : Jossey-Bass, c2012.
Edition:	1st ed.
Subjects:	Social media. Digital Royalty (Firm) Digital communications > Social aspects. Internet in public relations.
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