Renegades write the rules how the Digital Royalty use social media to innovate
Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be advent...
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| Format: | Books Print Book |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
c2012.
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| Edition: | 1st ed. |
| Subjects: | |
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Table of Contents:
- Foreword / by Tony Hsieh
- The renegade way
- Be the media
- Show some skin
- Unmask your motives
- Get comfortable with uncomfortable
- Ask forgiveness rather than permission
- Consensus is the true authority
- There a new ROI in town
- The act of good act be scaled
- The next chapter
- Appendix A: Digital Royalty's core values
- Appendix B: Lessons learned.
