Renegades write the rules how the Digital Royalty use social media to innovate
Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be advent...
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
c2012.
|
| Edition: | 1st ed. |
| Subjects: | |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ocn769991372 | ||
| 003 | OCoLC | ||
| 005 | 20121102132600.0 | ||
| 008 | 120719s2012 caua b 001 0 eng | ||
| 010 | |a 2012027171 | ||
| 016 | 7 | |a 016162679 |2 Uk | |
| 020 | |a 9781118340516 (hbk.) | ||
| 020 | |a 1118340515 (hbk.) | ||
| 035 | |a (OCoLC)769991372 | ||
| 040 | |a DLC |b eng |c DLC |d IG# |d BTCTA |d BDX |d OCLCO |d UKMGB |d YDXCP |d BWX |d ILC |d PCB | ||
| 049 | |a PCB1 | ||
| 050 | 0 | 0 | |a HM742 |b .M354 2012 |
| 082 | 0 | 0 | |a 659.20285/4678 |2 23 |
| 100 | 1 | |a Martin, Amy Jo, |d 1979- | |
| 245 | 1 | 0 | |a Renegades write the rules : |b how the Digital Royalty use social media to innovate / |c Amy Jo Martin. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, CA : |b Jossey-Bass, |c c2012. | ||
| 300 | |a x, 207 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines. | ||
| 505 | 0 | |a Foreword / by Tony Hsieh -- The renegade way -- Be the media -- Show some skin -- Unmask your motives -- Get comfortable with uncomfortable -- Ask forgiveness rather than permission -- Consensus is the true authority -- There a new ROI in town -- The act of good act be scaled -- The next chapter -- Appendix A: Digital Royalty's core values -- Appendix B: Lessons learned. | |
| 650 | 0 | |a Social media. | |
| 610 | 2 | 0 | |a Digital Royalty (Firm) |
| 650 | 0 | |a Digital communications |x Social aspects. | |
| 650 | 0 | |a Internet in public relations. | |
| 938 | |a Ingram |b INGR |n 9781118340516 | ||
| 938 | |a Baker and Taylor |b BTCP |n BK0010656073 | ||
| 938 | |a Brodart |b BROD |n 102869723 |c $26.95 | ||
| 938 | |a YBP Library Services |b YANK |n 7347365 | ||
| 938 | |a Blackwell Book Service |b BBUS |n 7347365 | ||
| 994 | |a C0 |b PCB | ||
| 949 | |a schlow |b SANON |c 659.2 MAR |d i |e 39635103034847 |f 509198 |g ddc |j 10/24/2012 | ||
| 999 | |a 339425 | ||
