Salt, sugar, fat how the food giants hooked us

The author explores his theory that the food industry's used three essential ingredients to control much of the world's diet.

Main Author: Moss, Michael, 1955-
Format: Books Print Book
Language: English
Published: New York : Random House, c2013.
Edition: 1st ed.
Subjects:
Online Access: Go to Downloadable eBook Here.
Table of Contents:
  • "The company jewels"
  • Sugar. "Exploiting the biology of the child" ; "How do you get people to crave?" ; "Convenience with a Capital 'C'" ; "Is it cereal or candy?" ; "I want to see a lot of body bags" ; "A burst of fruity aroma"
  • Fat. "That gooey, sticky mouthfeel" ; "Liquid gold" ; "Lunchtime is all yours" ; "The message the government conveys" ; "No sugar, no fat, no sales"
  • Salt. "People love salt" ; "The same great salty taste your customers crave" ; "I feel so sorry for the public"
  • "We're hooked on inexpensive food."