Marketing to millennials reach the largest and most influential generation of consumers ever

Main Author:	Fromm, Jeff.
Other Authors:	Garton, Christie.
Format:	Books Print Book
Language:	English
Published:	New York : AMACOM, American Management Association, [2013]
Subjects:	Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior.

Physical Description:	xix, 202 pages : illustrations ; 24 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9780814433225 (hardcover) 0814433227 (hardcover)
Author Notes:	JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess. CHRISTIE GARTON is a lawyer, entrepreneur, (and Millennial) whose U Chic Media company (www.UChic.com) and best-selling college guidebook for women have received national attention."