Marketing to millennials reach the largest and most influential generation of consumers ever

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Bibliographic Details
Main Author: Fromm, Jeff
Other Authors: Garton, Christie
Format: Books Print Book
Language:English
Published: New York : AMACOM, American Management Association, [2013]
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Description
Physical Description:xix, 202 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780814433225 (hardcover)
0814433227 (hardcover)
Author Notes:JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess. CHRISTIE GARTON is a lawyer, entrepreneur, (and Millennial) whose U Chic Media company (www.UChic.com) and best-selling college guidebook for women have received national attention."