Marketing to millennials reach the largest and most influential generation of consumers ever

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Bibliographic Details
Main Author:	Fromm, Jeff
Other Authors:	Garton, Christie
Format:	Books Print Book
Language:	English
Published:	New York : AMACOM, American Management Association, [2013]
Subjects:	Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior.
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003	OCoLC
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008	130321s2013 nyua b 001 0 eng
010			\|a 2013007818
016	7		\|a 016385339 \|2 Uk
020			\|a 9780814433225 (hardcover)
020			\|a 0814433227 (hardcover)
035			\|a (OCoLC)821218388
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100	1		\|a Fromm, Jeff.
245	1	0	\|a Marketing to millennials : \|b reach the largest and most influential generation of consumers ever / \|c Jeff Fromm and Christie Garton.
264		1	\|a New York : \|b AMACOM, American Management Association, \|c [2013]
300			\|a xix, 202 pages : \|b illustrations ; \|c 24 cm
336			\|a text \|b txt \|2 rdacontent
336			\|a still image \|b sti \|2 rdacontent
337			\|a unmediated \|b n \|2 rdamedia
338			\|a volume \|b nc \|2 rdacarrier
504			\|a Includes bibliographical references and index.
650		0	\|a Young adult consumers \|x Attitudes.
650		0	\|a Generation Y \|x Attitudes.
650		0	\|a Target marketing.
650		0	\|a Consumer behavior.
700	1		\|a Garton, Christie.
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