How to write successful fundraising appeals
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Books Print Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass, A Wiley Brand,
[2013]
|
| Edition: | Third edition. |
| Series: | Jossey-Bass nonprofit guidebook series.
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| Subjects: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ocn821271478 | ||
| 003 | OCoLC | ||
| 005 | 20141126164800.0 | ||
| 008 | 121213s2013 cau 001 0 eng | ||
| 010 | |a 2012048511 | ||
| 016 | 7 | |a 016284548 |2 Uk | |
| 019 | |a 812067512 |a 822892178 | ||
| 020 | |a 9781118543665 (paper/website) | ||
| 020 | |a 1118543661 (paper/website) | ||
| 020 | |z 9781118573211 (ebk.) | ||
| 020 | |z 9781118573259 (ebk.) | ||
| 020 | |z 9781118618080 (ebk.) | ||
| 035 | |a (OCoLC)821271478 |z (OCoLC)812067512 |z (OCoLC)822892178 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d YDX |d OCLCO |d YDXCP |d BTCTA |d UKMGB |d BUR |d ABG |d OCLCF |d PCB | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HV41.2 |b .W378 2013 |
| 082 | 0 | 0 | |a 658.15/224 |2 23 |
| 100 | 1 | |a Warwick, Mal. | |
| 245 | 1 | 0 | |a How to write successful fundraising appeals / |c Mal Warwick with Eric Overman. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a San Francisco : |b Jossey-Bass, A Wiley Brand, |c [2013] | |
| 300 | |a xiii, 360 pages ; |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 490 | 1 | |a The Jossey-Bass nonprofit guidebook series | |
| 500 | |a Revised edition of the author's How to write successful fundraising letters, 2nd ed. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Motivating your audience. Why people respond to fundraising appeals ; How a fundraising appeal is like a personal visit ; What donors really think about fundraising letters ; Characteristics of an effective fundraising appeal ; A leisurely tour through one successful appeal -- Your plan of action. What to do before you write any fundraising appeal ; Eight steps toward successful fundraising appeals ; The cardinal rules of fundraising letters ; You're writing for results-- not for a Pulitzer Prize -- Customizing your appeal. Recruiting new donors : starting intimate conversations with strangers ; Recruiting new supporters : beginning the cultivation process online ; Welcoming new donors : treating people like part of the family ; Appealing for special gifts : bringing your case down to earth ; Asking for year-end contributions : making the most of the holiday spirit ; Recruiting monthly sustainers : offering small donors a chance for greater impact ; Soliciting high-dollar gifts : framing the case for major contributions ; Going for bigger gifts : persuading donors to make an extra commitment ; Seeking annual gifts : building long-term loyalty, one year at a time ; Thanking your donors : friend-raising before fundraising ; Promoting legacy gifts : seeking the ultimate commitment -- Reinforcing your appeal. Rounding out your appeal with online media and more ; Writing online appeals ; The new keys to success in fundraising today -- The appear writer's toolbox. Sample multichannel campaign calendar ; Twenty great e-mail subject lines ; Sixty successful outer-envelope teasers ; Fifty-four strong leads for fundraising appeals ; Ninety ways to use the work "you" in a fundraising appeal ; Sixty-three ways to handle awkward copywriting transitions ; Forty-one powerful ways to end a fundraising appeal ; Fifty-eight ways to start a P.S. in a fundraising appeal ; Fifteen ways how not to get results. | |
| 650 | 0 | |a Direct-mail fund raising. | |
| 650 | 0 | |a Nonprofit organizations |x Finance. | |
| 700 | 1 | |a Overman, Eric. | |
| 776 | 0 | 8 | |i Online version: |a Warwick, Mal. |t How to write successful fundraising appeals |b Third edition. |d San Francisco : Jossey-Bass, [2013] |z 9781118615539 |w (DLC) 2012050259 |
| 830 | 0 | |a Jossey-Bass nonprofit guidebook series. | |
| 938 | |a YBP Library Services |b YANK |n 9782844 | ||
| 938 | |a Baker and Taylor |b BTCP |n BK0012576071 | ||
| 994 | |a C0 |b PCB | ||
| 949 | |a schlow |b SANON |c 658.1522 WAR |d i |e 39635103341471 |f 562310 |g ddc |j 11/19/2014 | ||
| 999 | |a 368299 | ||
