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Meatball sundae is your marketing out of sync?

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Main Author: Godin, Seth
Format: Books Print Book
Language:English
Published: New York : Portfolio/Penguin, 2012.
Edition:Pbk. ed.
Subjects:
Marketing > Management.
Marketing > Social aspects.
Product differentiation.
Target marketing.
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Item Description:"This paperback edition published 2012."--Verso of t.p.
Physical Description:xxiii, 232 p. : ill. ; 18 cm.
ISBN:9781591845355 (pbk.)
1591845351 (pbk.)
Author Notes:Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

(Bowker Author Biography)

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