Meatball sundae is your marketing out of sync?
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Portfolio/Penguin,
2012.
|
| Edition: | Pbk. ed. |
| Subjects: | |
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| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | ocn794383586 | ||
| 003 | OCoLC | ||
| 005 | 20141126144400.0 | ||
| 008 | 120529s2012 nyua 000 0 eng | ||
| 020 | |a 9781591845355 (pbk.) | ||
| 020 | |a 1591845351 (pbk.) | ||
| 035 | |a (OCoLC)794383586 | ||
| 040 | |a OPW |c OPW |d WSL |d OKN |d OCLCF |d OCLCO |d PCB | ||
| 050 | 4 | |a HF5415.13 |b .G564 2012 | |
| 092 | |a 658.8 | ||
| 100 | 1 | |a Godin, Seth. | |
| 245 | 1 | 0 | |a Meatball sundae : |b is your marketing out of sync? / |c Seth Godin. |
| 246 | 3 | 0 | |a Is your marketing out of sync? |
| 250 | |a Pbk. ed. | ||
| 260 | |a New York : |b Portfolio/Penguin, |c 2012. | ||
| 300 | |a xxiii, 232 p. : |b ill. ; |c 18 cm. | ||
| 500 | |a "This paperback edition published 2012."--Verso of t.p. | ||
| 505 | 0 | |a pt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Product differentiation. | |
| 650 | 0 | |a Target marketing. | |
| 994 | |a C0 |b PCB | ||
| 949 | |a schlow |b SANON |c 658.8 GOD |d i |e 39635103341723 |f 562322 |g ddc |j 11/19/2014 | ||
| 999 | |a 368311 | ||
