Meatball sundae is your marketing out of sync?
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Portfolio/Penguin,
2012.
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| Edition: | Pbk. ed. |
| Subjects: | |
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Table of Contents:
- pt. 1. Thinking about the meatball sundae
- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers
- Trend 2 : Amplification of the voice of the consumer and independent authorities
- Trend 3 : Need for an authentic story as the number of sources increases
- Trend 4 : Extremely short attention spans due to clutter
- Trend 5 : The long tail
- Trend 6 : Outsourcing
- Trend 7 : Google and the dicing of everything
- Trend 8 : Infinite channels of communication
- Trend 9 : Direct communication and commerce between consumers and consumers
- Trend 10 : The shifts in scarcity and abundance
- Trend 11 : The triumph of big ideas
- Trend 12 : The shift from "how many" to "who"
- Trend 13 : The wealthy are like us
- Trend 14 : New gatekeepers, no gatekeepers
- pt. 3. Putting it together
- Case studies.
