How to raise planned gifts by mail
As Larry Stelter makes clear in his new book, How to Raise Planned Gifts by Mail, most people have it all wrong when it comes to planned giving. And he should know - he heads the largest planned giving marketing company in the U.S. While executing a planned gift can be complicated, that's irrelevant...
Saved in:
| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Medfield, Mass. :
Emerson & Church,
c2008.
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | ocn191024038 | ||
| 003 | OCoLC | ||
| 005 | 20150514121700.0 | ||
| 008 | 080118s2008 maua 001 0 eng | ||
| 010 | |a 2008001706 | ||
| 020 | |a 1889102334 (pbk. : alk. paper) | ||
| 020 | |a 9781889102337 (pbk. : alk. paper) | ||
| 035 | |a (OCoLC)191024038 | ||
| 040 | |a DLC |b eng |c DLC |d BTCTA |d BAKER |d IBI |d ZQP |d OCLCQ |d OCLCF |d OCLCO |d PCB | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HV41.2 |b .S74 2008 |
| 082 | 0 | 0 | |a 658.15/224 |2 22 |
| 100 | 1 | |a Stelter, Larry. | |
| 245 | 1 | 0 | |a How to raise planned gifts by mail / |c Larry Stelter. |
| 260 | |a Medfield, Mass. : |b Emerson & Church, |c c2008. | ||
| 300 | |a 102, [9] p. : |b ill. ; |c 26 cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Getting to the heart of the matter: preparing for success -- Keep your eyes on the goal -- Who should receive my mailings? -- Who else should receive my mailings? -- Women in philanthropy -- Targeting professional advisors -- The direct mail package -- The look -- The message -- How to improve your gift planning program in five easy steps -- Technically speaking -- Stay the course -- A matter of time -- What do you expect? The right way to measure success. | |
| 520 | 0 | |a As Larry Stelter makes clear in his new book, How to Raise Planned Gifts by Mail, most people have it all wrong when it comes to planned giving. And he should know - he heads the largest planned giving marketing company in the U.S. While executing a planned gift can be complicated, that's irrelevant really. Attorneys, financial planners, and CPAs can (and should) handle the paperwork. Your simpler, and far more pivotal, job is to stoke the prospect's interest, fuel his or her desire, and lay the groundwork for closing the gift.--Amazon.com | |
| 650 | 0 | |a Direct-mail fund raising. | |
| 650 | 0 | |a Deferred giving. | |
| 650 | 0 | 0 | |a Fund raising. |
| 938 | |a Baker and Taylor |b BTCP |n BK0007624406 | ||
| 938 | |a Baker & Taylor |b BKTY |c 24.95 |d 18.71 |i 1889102334 |n 0007624406 |s active | ||
| 994 | |a C0 |b PCB | ||
| 949 | |a Schlow |b SANON |c 658.1522 STE |d i |e 39635103404688 |f 573619 |g ddc |j 05/14/2015 | ||
| 999 | |a 374845 | ||
