What customers crave how to create relevant and memorable experiences at every touchpoint

" Think you know your customers? Think again. The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically chang...

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Main Author: Webb, Nicholas J., 1958- (Author)
Format: Books Print Book
Language: English
Published: New York, NY : AMACOM, [2017]
Subjects:
Summary: " Think you know your customers? Think again. The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about; Use listening posts and Contact Point Innovation to refine customer types; Engineer experiences for each micromarket that are not only exceptional, but insanely relevant; Connect across the five most important touchpoints; Co-create with your customers; And much more. When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends. "
Physical Description: ix, 257 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references (pages 247-248) and index.
ISBN: 9780814437810
0814437818
Author Notes: Nicholas J. Webb is a popular speaker and corporate strategist in the areas of customer experience design and innovation. His firm Cravve, provides consulting and training to many of the world's top brands."