What customers crave how to create relevant and memorable experiences at every touchpoint
" Think you know your customers? Think again. The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing c...
Saved in:
| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York, NY :
AMACOM,
[2017]
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| Summary: | " Think you know your customers? Think again. The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about; Use listening posts and Contact Point Innovation to refine customer types; Engineer experiences for each micromarket that are not only exceptional, but insanely relevant; Connect across the five most important touchpoints; Co-create with your customers; And much more. When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends. " |
|---|---|
| Physical Description: | ix, 257 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 247-248) and index. |
| ISBN: | 9780814437810 0814437818 |
| Author Notes: |
