The Devil's playbook big tobacco, Juul, and the addiction of a new generation

"Big Tobacco meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company, and a veteran of the industry's long fight t...

Full description

Bibliographic Details

Main Author:	Etter, Lauren (Author)
Format:	Books Print Book
Language:	English
Published:	New York : Crown, [2021]
Edition:	First edition.
Subjects:	Vaping. Substance abuse. Cigarette industry. Tobacco industry.
Tags:	Add Tag No Tags, Be the first to tag this record!