The Devil's playbook big tobacco, Juul, and the addiction of a new generation
"Big Tobacco meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company, and a veteran of the industry's long fight t...
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Crown,
[2021]
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| Edition: | First edition. |
| Subjects: | |
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