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The Devil's playbook big tobacco, Juul, and the addiction of a new generation

"Big Tobacco meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company, and a veteran of the industry's long fight t...

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Main Author: Etter, Lauren (Author)
Format: Books Print Book
Language:English
Published: New York : Crown, [2021]
Edition:First edition.
Subjects:
Vaping.
Substance abuse.
Cigarette industry.
Tobacco industry.
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Table of Contents:
  • Prologue : on the side of the angels
  • The quest
  • The good guys
  • The cigarette maker's dilemma
  • On the hunt
  • A new mark
  • A Juul is born
  • A Calgary stampede
  • A courtship
  • Buzz factor
  • The experiments
  • Move fast, break laws
  • A nicotine compromise
  • Project tree
  • Atherton
  • Plan A
  • San Francisco strikes back
  • The Juulionaires
  • The takeover
  • Panic
  • The Bellagio
  • A bloodbath
  • Veni vidi vici
  • Afterword.

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