The Devil's playbook big tobacco, Juul, and the addiction of a new generation
"Big Tobacco meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company, and a veteran of the industry'...
| Main Author: | Etter, Lauren (Author) |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Crown,
[2021]
|
| Edition: | First edition. |
| Subjects: |
Table of Contents:
- Prologue : on the side of the angels
- The quest
- The good guys
- The cigarette maker's dilemma
- On the hunt
- A new mark
- A Juul is born
- A Calgary stampede
- A courtship
- Buzz factor
- The experiments
- Move fast, break laws
- A nicotine compromise
- Project tree
- Atherton
- Plan A
- San Francisco strikes back
- The Juulionaires
- The takeover
- Panic
- The Bellagio
- A bloodbath
- Veni vidi vici
- Afterword.