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Satisfied customers tell three friends, angry customers tell 3,000 running a business in today's consumer driven world

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Main Author: Blackshaw, Pete
Format: Books Print Book
Language:English
Published: New York : Doubleday, c2008.
Edition:1st ed.
Subjects:
Consumer satisfaction.
Customer relations.
Organizational effectiveness.
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Physical Description:xiii, 193 p. : ill. ; 22 cm.
Bibliography:Includes bibliographical references (p. 187) and index.
ISBN:9780385522724 (hc)
038552272X (hc)
Author Notes:PETE BLACKSHAW is executive vice president of strategic services at Nielsen Online. A former coleader of interactive marketing at Procter & Gamble and a graduate of University of California at Santa Cruz, and then Harvard Business School, he has been on the cutting edge of online media, consumer opinion, and word-of-mouth behavior for more than a decade, and is quoted frequently in the media. He lives in Cincinnati, Ohio.

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