Satisfied customers tell three friends, angry customers tell 3,000 running a business in today's consumer driven world
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Doubleday,
c2008.
|
| Edition: | 1st ed. |
| Subjects: | |
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Table of Contents:
- The credibility of the commons and the core credibility drivers
- The consumer's the boss : today's new consumer-generated world
- Measuring CGM
- Not all marketers are liars : marketing and advertising with credibility
- Postcards from the welcome mat : credibility and your web site
- This company may be monitored for quality purposes : credibility in your product
- No place to hide : credibility and the CEO
- The neglected stepchild : consumer affairs
- When your company is googled : troubleshooting.
