Satisfied customers tell three friends, angry customers tell 3,000 running a business in today's consumer driven world

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Bibliographic Details
Main Author: Blackshaw, Pete
Format: Books Print Book
Language:English
Published: New York : Doubleday, c2008.
Edition:1st ed.
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100 1 |a Blackshaw, Pete. 
245 1 0 |a Satisfied customers tell three friends, angry customers tell 3,000 :  |b running a business in today's consumer driven world /  |c Pete Blackshaw. 
246 3 |a Angry customers tell 3,000 
250 |a 1st ed. 
260 |a New York :  |b Doubleday,  |c c2008. 
300 |a xiii, 193 p. :  |b ill. ;  |c 22 cm. 
504 |a Includes bibliographical references (p. 187) and index. 
505 0 |a The credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the welcome mat : credibility and your web site -- This company may be monitored for quality purposes : credibility in your product -- No place to hide : credibility and the CEO -- The neglected stepchild : consumer affairs -- When your company is googled : troubleshooting. 
650 0 |a Consumer satisfaction. 
650 0 |a Customer relations. 
650 0 |a Organizational effectiveness. 
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