No B.S. grassroots marketing the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
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| Format: | Books Print Book |
| Language: | English |
| Published: |
[Irvine, Calif.] :
Entrepreneur Press,
c2012.
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| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | ocn746489211 | ||
| 003 | OCoLC | ||
| 005 | 20120809145400.0 | ||
| 008 | 110808s2012 cau b 001 0 eng | ||
| 010 | |a 2011032327 | ||
| 016 | 7 | |a 015974515 |2 Uk | |
| 020 | |a 1599184397 (alk. paper) | ||
| 020 | |a 9781599184395 | ||
| 035 | |a (OCoLC)746489211 |z (OCoLC)748333117 | ||
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| 100 | 1 | |a Kennedy, Dan S., |d 1954- | |
| 245 | 1 | 0 | |a No B.S. grassroots marketing : |b the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses / |c Dan S. Kennedy & Jeff Slutsky. |
| 260 | |a [Irvine, Calif.] : |b Entrepreneur Press, |c c2012. | ||
| 300 | |a xiii, 234 p. : |b ill. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Back to the future-what really works -- Turning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media & marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neibhborhood marketing strategies -- Getting your hands dirty : neighborhood marketing tactics -- Re-thinking the business you are in -- Inside your four walls -- The postman as your salesman : using the most reliable small business marketing media-direct mail -- Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media -- The not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining, intelligence gathering and covert operations. | |
| 650 | 0 | |a Marketing. | |
| 690 | 0 | |a Seibel, Sophie Stein tribute | |
| 700 | 1 | |a Slutsky, Jeff, |d 1956- | |
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| 938 | |a Baker and Taylor |b BTCP |n BK0010120538 | ||
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