No B.S. grassroots marketing the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

Main Author:	Kennedy, Dan S., 1954-
Other Authors:	Slutsky, Jeff, 1956-
Format:	Books Print Book
Language:	English
Published:	[Irvine, Calif.] : Entrepreneur Press, c2012.
Subjects:	Seibel, Sophie Stein tribute Marketing.

Table of Contents:

Back to the future-what really works
Turning a problematic media environment to your advantage
Hard-nosed, tough-minded investing in media & marketing
If you use mass ad media, make your ad dollars do more
Taking it to the streets : neibhborhood marketing strategies
Getting your hands dirty : neighborhood marketing tactics
Re-thinking the business you are in
Inside your four walls
The postman as your salesman : using the most reliable small business marketing media-direct mail
Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media
The not so great outdoors-from billboards to lawn signs-getting more while spending less
Publicity-free advertising brought to you by your local news media
Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed
Profitable espionage : data mining, intelligence gathering and covert operations.