Neurogiving the science of donor decision-making

"Traditional fundraising methods are no longer enough. Donors are overwhelmed with choices, exposed to constant digital noise augmented in the age of artificial intelligence, and often struggle with decision fatigue. To build lasting relationships, fundraisers must understand what truly motivates do...

Full description

Bibliographic Details

Main Author:	Koshy, Cherian (Author)
Format:	Books Print Book
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, [2026]
Subjects:	Fund raising. Fund raising > Psychological aspects. Gifts. Decision making.
Tags:	Add Tag No Tags, Be the first to tag this record!