Neurogiving the science of donor decision-making
"Traditional fundraising methods are no longer enough. Donors are overwhelmed with choices, exposed to constant digital noise augmented in the age of artificial intelligence, and often struggle with decision fatigue. To build lasting relationships, fundraisers must understand what truly motivates do...
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| Format: | Books Print Book |
| Language: | English |
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Hoboken, New Jersey :
John Wiley & Sons,
[2026]
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Table of Contents:
- Foundations of neurogiving
- The psychology of donor decision-making
- The science of storytelling and emotional engagement
- Identity, trust, and long-term giving
- Time versus money : the neuroscience of different forms of giving
- Crisis and emergency fundraising neuroscience
- Ethical issues in neurogiving
- The future of neurogiving.
