Neurogiving the science of donor decision-making
"Traditional fundraising methods are no longer enough. Donors are overwhelmed with choices, exposed to constant digital noise augmented in the age of artificial intelligence, and often struggle with decision fatigue. To build lasting relationships, fundraisers must understand what truly motivates do...
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| Format: | Books Print Book |
| Language: | English |
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Hoboken, New Jersey :
John Wiley & Sons,
[2026]
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| Subjects: | |
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| Summary: | "Traditional fundraising methods are no longer enough. Donors are overwhelmed with choices, exposed to constant digital noise augmented in the age of artificial intelligence, and often struggle with decision fatigue. To build lasting relationships, fundraisers must understand what truly motivates donors and how to shape engagement strategies that align with human psychology. This book creates donor choice clarity from donor choice confusion. Neurofundraising presents a revolutionary, science-backed approach to fundraising unpacking the why behind the what. By integrating insights from neuroscience, behavioral psychology, and proprietary research, this book provides a roadmap for creating donor experiences that maximize generosity and long-term commitment. This book goes even further by providing examples of how to implement the principles in real fundraising scenarios" -- |
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| Physical Description: | 248 pages : illustrations ; 22 cm |
| Bibliography: | Includes bibliographical references (pages 219-232) and index. |
| ISBN: | 9781394370450 1394370458 |
| Author Notes: | CHERIAN KOSHY, CFRE, CAP® , is an internationally respected authority on fundraising strategy, nonprofit leadership, and ethical innovation. With more than 25 years in the social impact sector, he has served in prominent national and state leadership roles, founded and sold an AI-powered fundraising platform, and been honored with the Iowa Governor's Volunteer Award and the title of Kentucky Colonel. A sought-after international speaker, he holds certifications in behavioral science from Harvard Business School, AI ethics from the London School of Economics, and teaches at the Lilly Family School of Philanthropy at Indiana University. |
