Neurogiving the science of donor decision-making
"Traditional fundraising methods are no longer enough. Donors are overwhelmed with choices, exposed to constant digital noise augmented in the age of artificial intelligence, and often struggle with decision fatigue. To build lasting relationships, fundraisers must understand what truly motivates do...
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons,
[2026]
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MARC
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| 100 | 1 | |a Koshy, Cherian, |e author. | |
| 245 | 1 | 0 | |a Neurogiving : |b the science of donor decision-making / |c Cherian Koshy. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, |c [2026] | |
| 300 | |a 248 pages : |b illustrations ; |c 22 cm | ||
| 334 | |a single unit |b mono |0 http://id.loc.gov/vocabulary/issuance/mono | ||
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| 353 | |a index |b index |0 http://id.loc.gov/vocabulary/msupplcont/index | ||
| 504 | |a Includes bibliographical references (pages 219-232) and index. | ||
| 520 | |a "Traditional fundraising methods are no longer enough. Donors are overwhelmed with choices, exposed to constant digital noise augmented in the age of artificial intelligence, and often struggle with decision fatigue. To build lasting relationships, fundraisers must understand what truly motivates donors and how to shape engagement strategies that align with human psychology. This book creates donor choice clarity from donor choice confusion. Neurofundraising presents a revolutionary, science-backed approach to fundraising unpacking the why behind the what. By integrating insights from neuroscience, behavioral psychology, and proprietary research, this book provides a roadmap for creating donor experiences that maximize generosity and long-term commitment. This book goes even further by providing examples of how to implement the principles in real fundraising scenarios" -- |c Provided by publisher. | ||
| 505 | 0 | 0 | |t Foundations of neurogiving -- |t The psychology of donor decision-making -- |t The science of storytelling and emotional engagement -- |t Identity, trust, and long-term giving -- |t Time versus money : the neuroscience of different forms of giving -- |t Crisis and emergency fundraising neuroscience -- |t Ethical issues in neurogiving -- |t The future of neurogiving. |
| 650 | 0 | |a Fund raising. | |
| 650 | 0 | |a Fund raising |x Psychological aspects. | |
| 650 | 0 | |a Gifts. | |
| 650 | 0 | |a Decision making. | |
| 758 | |1 http://id.loc.gov/resources/instances/in00024332021 | ||
| 758 | |4 http://id.loc.gov/ontologies/bibframe/instanceOf |1 http://id.loc.gov/resources/works/in00024332021 | ||
| 776 | 0 | 8 | |i Online version |4 http://id.loc.gov/entities/relationships/onlineversion |a Koshy, Cherian |t Neurogiving |d Hoboken, New Jersey : Wiley, [2026] |z 9781394370481 |w (DLC) 2025033025 |
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