Neurogiving the science of donor decision-making
"Traditional fundraising methods are no longer enough. Donors are overwhelmed with choices, exposed to constant digital noise augmented in the age of artificial intelligence, and often struggle with decision fatigue. To build lasting relationships, fundraisers must understand what truly motivates do...
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| Format: | Books Print Book |
| Language: | English |
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Hoboken, New Jersey :
John Wiley & Sons,
[2026]
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