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Targeted : how technology is revolutionizing advertising and the way companies reach consumers
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When advertising tried harder : the sixties, the golden age of American advertising
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The 100 best TV commercials-- and why they worked
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The Greatest Movie Ever Sold
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Consuming kids : the hostile takeover of childhood
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The referral engine : teaching your business to market itself
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Buy ology : truth and lies about why we buy
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Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker
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Renegades write the rules : how the Digital Royalty use social media to innovate
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The age of surveillance capitalism : the fight for a human future at the new frontier of power
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Marketing to millennials : reach the largest and most influential generation of consumers ever
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Guardian of the forest : a history of the Smokey Bear program
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The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom
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Jab, jab, jab, right hook : how to tell your story in a noisy, social world
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Contagious : why things catch on
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The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy
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Meatball sundae : is your marketing out of sync?
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Start something that matters
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A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
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Little bosses everywhere : how the pyramid scheme shaped America
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Hooked : how to build habit-forming products
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Meet me by the fountain : an inside history of the mall
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The longevity economy : unlocking the world's fastest-growing, most misunderstood market
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Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network
