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Contagious : why things catch on
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Lean for dummies
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Marketing to millennials : reach the largest and most influential generation of consumers ever
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Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
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Buy ology : truth and lies about why we buy
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Consuming kids : the hostile takeover of childhood
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Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
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The longevity economy : unlocking the world's fastest-growing, most misunderstood market
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The age of surveillance capitalism : the fight for a human future at the new frontier of power
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Women want more : how to capture your share of the world's largest, fastest-growing market
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Value proposition design : how to create products and services customers want
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User friendly : how the hidden rules of design are changing the way we live, work, and play
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High output management
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Jab, jab, jab, right hook : how to tell your story in a noisy, social world
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The lean Six Sigma pocket toolbook : a quick reference guide to nearly 100 tools for improving process quality, speed, and complexity
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The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy
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Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network
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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
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Monster loyalty : how Lady Gaga turns followers into fanatics
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Little bosses everywhere : how the pyramid scheme shaped America
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What customers crave : how to create relevant and memorable experiences at every touchpoint
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The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom
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A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
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The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
