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The customer rules : the 39 essential rules for delivering sensational service
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The customer rules : the 39 essential rules for delivering sensational service
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What customers crave : how to create relevant and memorable experiences at every touchpoint
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The Nordstrom way to customer service excellence : a handbook for implementing great service in your organization
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Monster loyalty : how Lady Gaga turns followers into fanatics
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Unreasonable hospitality : the remarkable power of giving people more than they expect
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Value proposition design : how to create products and services customers want
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Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
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Little bosses everywhere : how the pyramid scheme shaped America
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Zero to 100,000 : social media tips and tricks for small businesses
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Jeffrey Gitomer's little red book of selling : 12.5 principles of sales greatness : how to make sales forever
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Going social : excite customers, generate buzz, and energize your brand with the power of social media
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Marketing in the AI era : why personalization wins the customer experience
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How to become a rainmaker : (the people who get and keep customers)
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No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
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Instant income; strategies that bring in the cash for small businesses, innovative employees, and occasional entrepreneurs
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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
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Consuming kids : the hostile takeover of childhood
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Lateral marketing : new techniques for finding breakthrough ideas
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A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
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Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
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The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom
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Marketing research kit for dummies
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
