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Unreasonable hospitality : the remarkable power of giving people more than they expect
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The customer rules : the 39 essential rules for delivering sensational service
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The customer rules : the 39 essential rules for delivering sensational service
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Hug your customers : the proven way to personalize sales and achieve astounding results
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What customers crave : how to create relevant and memorable experiences at every touchpoint
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Monster loyalty : how Lady Gaga turns followers into fanatics
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Value proposition design : how to create products and services customers want
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Lateral marketing : new techniques for finding breakthrough ideas
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Run your own store : from raising the money to counting the profits
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So you want to own the store : secrets to running a successful retail operation
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Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
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Marketing in the AI era : why personalization wins the customer experience
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Going social : excite customers, generate buzz, and energize your brand with the power of social media
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Buy ology : truth and lies about why we buy
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A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
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The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom
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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
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Blogwild! : a guide for small business blogging
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Pinfluence : the complete guide to marketing your business with Pinterest
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
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Marketing research kit for dummies
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The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
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Consuming kids : the hostile takeover of childhood
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No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
